Kevin Murphy is a brand that marries luxury performance with radical responsibility. Their philosophy treats haircare like skincare—formulas are crafted with natural, renewable ingredients that nourish, not strip, the hair.  They openly commit to eco-friendly, cruelty-free practices, avoiding harsh sulfates and parabens, and never testing on animals.  What really sets them apart is their drive to reduce environmental impact—packaging is designed to be recyclable, biodegradable, or made from post-consumer ocean waste plastics (via their Ocean Waste Plastic initiative).  They tackle their carbon footprint head-on, examining ingredient sourcing, manufacturing, and logistics to minimize emissions.  With Kevin Murphy, you get the indulgence of premium haircare and the confidence of supporting a brand that believes beauty shouldn’t cost the planet.

ELEVEN

ELEVEN Australia has carved a distinct place in the hair industry by blending high performance, ethical standards, and smart simplicity. Launched in 2011 with the now-iconic Miracle Hair Treatment, their ethos has been that… “haircare doesn’t need to be complicated, it just needs to work.”  Their range now spans dozens of products, all with clear, descriptive names (like I Want Body, Hydrate My Hair, Keep My Colour Blonde) so consumers can easily pick what they need.  What sets ELEVEN apart is their conscious approach: their formulas are paraben-free, cruelty-free, and many are vegan and gluten-free.  They also embrace sustainability, with 100% recyclable packaging and responsible sourcing practices (e.g. certified sustainable palm derivatives).